Polygon’s ‘Secret Sauce’: Why Starbucks, Meta, and Reddit Selected the Ethereum Scaler

 Polygon’s ‘Secret Sauce’: Why Starbucks, Meta, and Reddit Selected the Ethereum Scaler


  • Manufacturers like Starbucks, Reddit, Meta, Nike, Disney, and Coca-Cola have constructed on the Ethereum scaling community or introduced plans to.
  • Regardless of the FTX collapse, Polygon Studios CEO Ryan Wyatt instructed Decrypt to count on Web3 model momentum to proceed to construct.

Amid a brutal crypto downturn that has solely gotten worse with FTX’s collapse, one blockchain platform has repeatedly proven that it could possibly nonetheless onboard huge manufacturers with a collective attain of billions into the Web3 world: Polygon, the Ethereum scaling community.

Current highlights embody Meta tapping Polygon to let Instagram customers mint NFTs, Starbucks constructing an NFT-driven loyalty rewards program, Reddit minting distinctive NFT avatars, Nike revealing plans to mint digital attire NFTs, and an NFT collectibles partnership with Disney after Polygon took half within the leisure large’s accelerator program.

The ensuing buzz has not solely pushed up the worth of Polygon’s MATIC token and constructed up the biz-dev popularity of Polygon Studios and CEO Ryan Wyatt, however the early outcomes of those initiatives are additionally telling. Reddit stated just lately that its customers created greater than 3 million Polygon wallets to say a free NFT avatar, producing momentum round them and the broader crypto area.

Wyatt instructed Decrypt that when he joined Polygon Studios in February—following a number of years main YouTube’s Gaming vertical—he noticed a necessity to usher in extra individuals with conventional net and model expertise to pair with the extremely technical, Web3-savvy builders already within the area. “I needed to fill that hole,” he stated.

“With Web2 [companies], the impression is greater and the implications are at all times larger for these companions, as a result of they’re navigating the area for the primary time,” Wyatt defined. “And so they’re being very strategic in the best way that they are doing it. They need to discuss by way of it. That is somewhat little bit of a special expertise.”

Polygon Studios CEO Ryan Wyatt at Camp Ethereal 2022. Picture: Vincent + Chie

Whether or not it’s a Web2 model or a crypto upstart, Wyatt stated that his workforce’s purpose is essentially the identical: perceive the potential accomplice’s Web3 imaginative and prescient, persuade them that Polygon is the best platform to construct it on, after which present assist to deliver that imaginative and prescient to life.

Bringing collectively skilled large tech veterans with Web3 natives who “reside and breathe this area” yields a bunch at Polygon Studios that may assist Web2 manufacturers recover from the hump and embrace NFTs and decentralized fashions, Wyatt stated. “It’s sort of like the key sauce of the workforce,” he added.

Polygon is having a second proper now with mainstream model adoption, however Wyatt admits that what he sees because the Studios workforce’s benefit over rival scaling options like Immutable X and Arbitrum may not final.

“That’s one thing that others will replicate over time,” he stated. “I believe we’re benefiting from the second.”

However the model push can also yield community results that persuade different firms to construct on Polygon. Whereas finest generally known as an Ethereum sidechain that permits quicker, chapter transactions than Ethereum’s mainnet, Wyatt additionally pointed to its upcoming zkEVM scaling tech, suggesting that it reassures builders that they will “be on Polygon protocols without end.”

He additionally believes that there’s rising consensus round Ethereum because the platform the place most Web3 customers and builders are firmly established and that Polygon offers a means for manufacturers to launch large-scale initiatives in that ecosystem.

Polygon’s push

Wyatt wouldn’t share any new particulars about its outstanding companions’ plans, however commented on a few of their initiatives. He referred to as Meta’s plan to unlock NFT minting for Instagram’s estimated two billion customers a “ahead considering” transfer, and stated that Starbucks’ authentic rewards program was already “forward of its time” and that the espresso large “will get it” concerning NFT use instances.

In the meantime, Wyatt stated, Reddit’s announcement that its NFT avatars had impressed three million new Polygon pockets customers was “an enormous win for our trade.” Reddit avoids NFT terminology in its branding, however Wyatt stated that the transfer is much less about “masking” NFTs and extra about exploring use instances that aren’t topic to speculative frenzy and “right-click-save” pushback.

Rival Ethereum scaling answer Immutable X—from Immutable, itself a sport developer and writer—has made early strides in onboarding sport builders to construct in Web3, Wyatt acknowledged. “Kudos to that group,” he stated.

However the gaming and esports veteran hinted that Polygon has large plans within the works for Web3 gaming, as nicely, and that among the earlier sport bulletins have been overshadowed by its large model partnerships—a “champagne drawback,” in his view. “As , with my background, I’ll by no means sleep on the class,” Wyatt affirmed of gaming.

On Tuesday, following Decrypt’s dialog with Wyatt, NFT market Magic Eden introduced plans to assist Polygon NFTs and launch a number of upcoming gaming initiatives constructed on the blockchain.

He doesn’t consider that the fallout from FTX’s downfall will instantly have an effect on manufacturers trying to construct and experiment in Web3. If something, he stated, the harm and contagion present how important decentralized protocols are, fairly than conventional, centralized platforms.

“In the end, plenty of these things is solved in an actual world that is decentralized,” he stated. “Should you consider the place these issues are occurring, they’re centralized exchanges and intermediaries into Web3, proper? While you begin to see a world that is decentralized, that is simpler to make use of and has been constructed, then I believe you get away from all of these items.”

Wyatt teased extra companions to come back, suggesting continued model momentum. However he’s additionally eager to encourage extra Web3-native builders to develop instruments for the Polygon ecosystem, corresponding to wallets, marketplaces, and on-ramps, and emphasize decentralized finance (DeFi) constructing in an trade that simply discovered a tricky lesson about centralized entities.

“What you finally ought to maintain us accountable for is bringing a billion individuals to Web3,” he stated, “and I believe we’ll try this in plenty of other ways.”

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