How Web3 Music Platform Audius Hit 7.5 Million Month-to-month Customers

 How Web3 Music Platform Audius Hit 7.5 Million Month-to-month Customers



Audius is a crypto firm that doesn’t put on Web3 on its sleeve—and CEO Roneil Rumburg says that’s very a lot intentional.

“We’ve seen development proceed via this market cycle of kinds as a result of the typical Audius person shouldn’t be even conscious the crypto is there,” Rumburg instructed Decrypt on the Mainnet convention.

So is Audius, a music streaming platform Rumberg says is for “superfans,” proof against the bear market? 

Possibly—or maybe the platform has discovered a market match that doesn’t feed into crypto hype cycles, offering an expertise for customers they will’t get elsewhere.

Lower than 10% of Audius customers have MetaMask put in, in accordance with Rumberg. And for a Web3 firm that’s been round for over two years, its person engagement has held regular, with anyplace from 5 to seven and a half million month-to-month lively customers up to now yr.

Audius has over 250,000 artists and a million songs on its platform. It’s honest to query why there’s a crypto element in any respect if the corporate doesn’t promote that reality, however Rumberg says he believes the tech behind the scenes supplies a extra direct artist-fan connection.

“They’re getting the advantages of decentralization with out having to be tremendous conscious of getting to make use of a pockets,” Rumberg stated. 

Who’re the roughly seven million month-to-month customers on Audius? Based on firm data, digital dance music (EDM) followers use the platform most. 

“Forrest (my cofounder) and I had been each embedded within the dance group as followers on the time and the artists we reached out to first had been in dance,” Rumberg later instructed Decrypt by way of electronic mail. “Dance producers are typically very tech-forward and keen to attempt new merchandise, moreso anecdotally than these in different genres.”

This actually appears to carry true if different digital artists lively in Web3 are any indication.

Each Tycho and Dillon Francis beforehand instructed Decrypt that digital artists usually tend to be open to platforms with crypto or NFT components as a result of they make music with computer systems and are extra digitally-inclined. 

Rumberg additionally thinks EDM artists truly typically discover followers in a extra grassroots means than different genres. 

“The dance producer motion could be very grassroots versus rock or many different pop genres, that are extra top-down and tougher to interrupt into as an upstart,” Rumberg stated. 

Hip-hop is Audius’ second-most fashionable style. Rumberg additionally thinks that is due to its tendency to be each tech-forward and grassroots. (Grammy Award-winning hip hop producer Illmind, who created his personal NFT-based membership group, is a superb instance of this.)

Whereas Audius is perhaps staying heat via the crypto winter, its community-based “superfan” method gained’t enchantment to everybody. Audius gained’t substitute Spotify—and it’s not speculated to. 

“Audius isn’t attempting to compete with Spotify or Apple Music,” Rumberg instructed Decrypt at Mainnet.

As a substitute, the upstart streaming platform has carved out a distinct segment of its personal the place music meets Web3.

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