Deadmau5’s Pixelynx Unveils NFT Scavenger Hunt: ‘Rock Band Meets Pokémon Go’

 Deadmau5’s Pixelynx Unveils NFT Scavenger Hunt: ‘Rock Band Meets Pokémon Go’


In short

  • Pixelynx, a music metaverse startup co-founded by Deadmau5 and Richie Hawtin, is launching a part of its Elynxir recreation this week.
  • An augmented actuality (AR) scavenger hunt will happen in Miami, and profitable gamers will assist management a digital music act inside Elynxir.

Some music followers’ preliminary steps into the metaverse—and first expertise proudly owning an NFT—may come by way of a Pokémon Go-like augmented actuality (AR) recreation. At the least, that’s the hope of Pixelynx, a Web3 startup co-founded by digital music icons Joel “Deadmau5” Zimmerman and Richie Hawtin.

Pixelynx introduced at this time that it’s going to start rolling out its Elynxir music metaverse gaming platform this week with the launch of an AR scavenger hunt set all through Miami Seaside, starting alongside the annual Artwork Basel occasion.

Inder Phull, co-founder and CEO of Pixelnyx, described the scavenger hunt quest—known as Go Astral—as a “Rock Band meets Pokémon Go expertise,” citing the 2 profitable online game manufacturers. Elynxir’s platform is being constructed on Polygon, an Ethereum scaling community.

Like Pokémon Go, the Elynxir app will layer digital content material atop customers’ real-world environment when considered by way of a smartphone, letting them work together with music-themed gadgets on this planet. Throughout the scavenger hunt, customers will attempt to win one in every of 20 fractionalized items of an NFT from what the corporate says is an current “blue chip” profile image (PFP) undertaking.

By proudly owning a kind of fractionalized NFTs, gamers might help form the way forward for a digital musician that will likely be launched on the Elynxir platform. Phull stated that the intention is to gamify the ideas of coordination and collaboration, letting these early customers develop a digital artist that may probably thrive throughout the upcoming music metaverse platform.

“What we wish is to offer various winners the promise of voting rights, in a way, to this digital act,” he defined, “and for the neighborhood to then collaborate and make proposals on how this digital artist will evolve.”

This isn’t the primary occasion of an NFT-driven digital band or artist. Kingship, for instance, is a major-label digital band made up of characters impressed by Bored Ape Yacht Membership NFT avatars, with Grammy-winning musicians Hit-Boy and James Fauntleroy penning the music. Producer Timbaland, in the meantime, launched his personal report label for Bored Ape-based artists.

On this case, Phull stated that Deadmau5 and Hawtin could also be among the many artists that in the end collaborate with Elynxir’s digital act, together with artists signed to Spinnin’ Data (a part of Warner Music Group) and Mau5trap Data. Finally, the digital artist will be a part of others to kind a supergroup on the music metaverse platform.

Screenshots from the Elynxir AR app. Picture: Pixelynx

Elynxir’s AR app makes use of the Niantic Lightship engine from Pokémon Go developer Niantic, and that studio additionally invested in Pixelynx. The actual-world dynamic ought to be acquainted to anybody who’s performed the smash Nintendo collaboration, however with a appear and feel distinctive to Elynxir. Phull says the AR app is designed to assist shepherd new customers into Web3 and NFTs.

“It is tremendous easy when it comes to onboarding,” he stated. “The concept is you may get your first NFT without spending a dime, in precept. The concept is simply to start out giving followers a brand new solution to get a digital collectible, after which slowly onboard them into the ecosystem the place we have got extra merchandise and experiences that we will begin releasing subsequent 12 months.”

Elynixr will likely be a multi-platform music-centric metaverse expertise, with the AR app—which is able to provide additional performance past this primary scavenger hunt—serving as only one a part of the general equation. A extra lavish digital expertise is being constructed with Unreal Engine, and can function user-generated content material and alternatives for followers to collaborate alongside musicians.

“We’re actually enthusiastic about exploring this intersection between music, gaming, and Web3, serious about: How would you develop the music business?” stated Phull. “Gaming actually presents the rails for music to develop and change into one thing far more than only a static format.”

Deadmau5 has pursued various NFT collaborations up to now, together with drops in Web3 video games like Blankos Block Occasion and The Sandbox. Pixelynx beforehand launched reactive music NFTs that can function early entry passes into Elynxir.

The agency was based in 2020 and raised $4.5 million final 12 months in a seed spherical led by famous metaverse investor Animoca Manufacturers, with participation from Solana Ventures, Everyrealm, and others. Alameda Analysis, the buying and selling agency that performed a key function within the current collapse of crypto trade FTX, additionally invested within the spherical.

Phull stated that the digital musician constructed the primary playable model of Pixelynx’s platform, and that he and Hawtin (a.ok.a. Plastikman) are each immersed in constructing Elynxir into the metaverse vacation spot for music lovers. They’re every additionally “creating their very own tech,” Phull added, which Pixelynx then plans to include into its ecosystem.

“They’re deeply concerned as technologists and musicians,” Phull asserted.

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